A great sustainable and green paint product had limited distribution. Using an entirely new marketing strategy, reworked the branding and packaging, and moved from a product that started as a hobby to regional and national distribution.

 

 

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During a pandemic, an organization with experience addressing H1N1 and SARS developed a disinfecting solution to address the new health threat. The need, in this case, was an effective go-to-market strategy and quick launch during the time when it would be most useful.

 

 

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Worked with a 15-year-old entrepreneur on a first-time-to-market product. Addressed positioning and placement strategy across major retailers through both online and in-store distribution.